Financial Performance Evaluation of Product Innovation

By Dr. Aarushi Kataria

Paperback and e–book


190 pages

Rs. 550/-

About The Book

The book developed the inter-relationship between product innovation and its evaluation through the financial performance parameters. It analyzes the determinants of product innovation and its impact on the financial performance of the organizations. Specifically, the study examines the impact of intelligence generation, intelligence dissemination, product-process innovation, marketing support of the product, quality, Dependability/ Delivery, Technology selection, Flexibility on the financial performance of the automobile companies.

About The Editor

Dr. Aarushi Kataria has completed his P.hd (Management) from the Bharati Vidyapeeth Deemed University, Pune (Maharashtra). She has qualified UGC-NET (Management) in 2012 and is currently working as a Assistant Professor at Bharati Vidyapeeth Institute of Management and Research, New Delhi. She has done MBA (Finance and Marketing) from Amity Business School, Noida and her graduation in B.COM (Honours) from Delhi University. She has enriched her experience in teaching and research since last 8 years.

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