Marketing 5.0 and Market Transformation for Innovation and Sustainable Growth in Emerging Economies
Dr. Jainendra Kumar Verma, Dr. Ankit Raj Singh and Kamal Krishna
FORMAT
Paperback and e–book
ISBN
978-93-49359-78-9
DOI
doi.org/10.5281/zenodo.19150702
PAGES
243 pages
PRICE
Rs. 799/- ($80)
About The Authors
Dr. Jainendra Kumar Verma is an Associate Professor at Central University of Kashmir, (J&K) (2023-Present). He has previously served as Associate Professor at Sharda University (2023) and Assistant Professor at Central University of Punjab (2015-2023). His research focuses on Entrepreneurship, Industrial Economics, and Development Economics. He has conducted several workshops, seminars, and capacity-building programs.
Dr. Ankit Raj Singh
Assistant Professor
Department of Business Studies
Panipat Institute of Engineering & Technology (PIET)
Samalkha, Panipat, (Haryana), India
Mr. Kamal Krishna
Sharda School of Business Studies
Sharda University, Greater Noida, Uttar Pradesh, India
About The Book
Marketing 5.0 and Market Transformation for Innovation and Sustainable Growth in Emerging
Economies examines the evolving role of marketing in the age of digital transformation and advanced
technologies. As businesses operate in increasingly dynamic and competitive environments, organizations
in emerging economies must adopt innovative marketing strategies that combine technology with humancentered approaches.
This book explores the concept of Marketing 5.0 and its application in modern markets through the
integration of artificial intelligence, big data, automation, and digital platforms. It highlights how
technology-driven marketing can enhance customer engagement, improve decision-making, and create
personalized consumer experiences. The authors discuss how organizations can transform traditional
marketing practices into more agile, data-driven, and innovative systems capable of responding to rapidly
changing consumer behavior.
A key theme of the book is sustainable growth and responsible marketing in emerging economies. It
emphasizes the importance of innovation, ethical business practices, and inclusive market development in
achieving long-term economic and social progress. The book also addresses contemporary issues such as
digital consumer behavior, market innovation, and strategic transformation in developing markets.
Written for academicians, researchers, students, and industry professionals, this book provides valuable
insights into how marketing innovation can drive sustainable development and competitive advantage in
emerging economies.
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