Management Practices in Digital World

By Dr. Rinkesh Chheda and Dr. Sampurna Nand Mehta

Paperback and e–book


213 pages

Rs. 650/- ($18)

About The Editors

Dr. Rinkesh Chheda, a management graduate specializing in Marketing & Finance along with a dual post graduate degree holder in Masters in Commerce (Management) & Masters in Management Studies (Finance) ,also acquired a competitive degree in NET (Management) with a doctoral degree in Commerce, Faculty of Commerce & Management in the field of academics working as an Assistant Professor at SIES College of Commerce & Economics Sion East with BMS Department and a Research Guide, teaching subjects like Principles of Marketing, Business Environment, Business Planning and Entrepreneurial Management, Production and Total Quality Management, Logistics and Supply Chain Management, Corporate Communication and Public Relations, Brand Management, Retail Management, Services Marketing, International Marketing, Strategic Human Resource Management. etc. ,apart from management studies he is also associated with Bachelor of Mass Media and Masters in Entertainment, Media and Advertising, course teaching subjects like Brand Building, Consumer Behaviour, Principles & Practice of Direct Marketing, Accounts Planning and Management etc. with a rich experience in teaching fraternity for almost 10 years , he also possess an industrial experience as a corporate trainer working with a well renowned companies serving for almost 5 years before entering into teaching fraternity. To his credit he has attended/participated/published various National and International conference research papers with impact factor, UGC care listed and Scopus journals and authored books in the field of commerce and management.

Dr. Sampurna Nand Mehta has around 18 years of Professional experience in different aspects of Educational Planning & Administration, Institution Building, Teaching & Training, and Research & Development in various capacities in different institutions. He is a very effective counsellor, Mentor and administrator. He is dedicatedly involved in research activities and presented many research Papers in National and International conferences.

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