Business Perspectives in Emerging Markets
Business Management Cases

By Dr. Sanjeev Bansal, Dr. Vijit Chaturvedi, Dr. Tazyn Rahman and Dr. Parikshit Joshi

Paperback and e–book


147 pages

Rs. 650/-

About The Book

Understanding the relevance of emerging markets popularly called as emerging economies or developing countries the perspectives of moving away from their traditional economies of a free market or Mixed economy sounds appropriate as better quality of life needs to be created. This demands huge investment in the productive capacity of country. It has large implications in positive aspects like macro and microeconomic benefits, demographic, cultural and also scientific.

Being in emerging market also encourages faster and rapid distribution of goods and services between continents. It helps in becoming more competitive and sustain for longer depending on business offerings, thus aids in establishing a brand and becoming a part of growing infrastructure. This approach thus helps in growing larger faster and helps in diversification from a local economy to a free market one. Also as business expands an organization takes benefit of fluctuations of doing business in different currencies. It also helps in building prestige as an organization expands globally.

The book focuses on different industry practices the challenges and opportunities and thus the necessary changes required to adapt and get benefits of being in emerging economy. It is surrounded by political, economic and currency risk still since organization has to survive it should look upon preparing themselves proactively for these business situation.

Since it is imperative for both industrialised and emerging countries to continue working so as to keep up with new developments and challenges. The cases highlighted focus on the fact that there should be plentiful efforts to ensure global stability and prevent crises and to ensure stringent adherence to the principles of transparency, good practices and dialogue between relevant players.

This Book is a modest attempt towards the relentless pursuit to develop understanding on this theme. We are confident that this piece of knowledge will provide valuable cognizance towards a re-inventive approach of unsurpassed Management corollary across classrooms, corporate and Executive development.

About The Editor

Dr. Sanjeev Bansal is Dean FMS & Director of Amity Business School, Amity University Uttar Pradesh. In an acclaimed career span of about 28 years in teaching, research and consultancy, he has been invited to be a part of several prestigious academic / professional bodies and in his advisory capacity, has steered them to success.

He is an avid researcher and has more than 150 research papers in prestigious journals to his credit.He has authored 26 books and has guided several research scholars to produce works of immense educational impact.

Apart from his areas of specialization, he also likes to explore and research the vistas of spirituality, management and quality of work life. During his distinguished career he has had many accomplishments and is hailed as an institution builder, a loved teacher and an ardent researcher.

Dr.Vijit Chaturvedi is currently working as Associate Professor, Amity Business School, Amity University, Noida. She holds Doctorate from Agra University, M.Phil in Management, MBA (HR) and an accredited trainer from ISTD, New Delhi. She also holds a Diploma in Labour laws. She has more than 16 years of work experience in Academics and Corporate.

She has contributed various papers in National and International Journals which are Globally indexed with impact factor. She has also contributed many Book Chapters. She has participated and has presented papers in many Conferences, seminars and workshops at national and international Level. She also got the Best Paper Award (Women’s Category) for her paper published in October Issue 2011 in IJTD published by ISTD, New Delhi. She has successfully conducted many MDP’S and FDP’S in various areas of Management in PSU’S.

She has 2 Books to her credit on Talent Management: System and Strategies and Contemporary Practices in Business Management. Her Research areas include Leadership, Organization Commitment, Competency Mapping, training need identification and evaluation, Talent identification and employee engagement.

She is a member of National HRD network (NHRD), Indian Society of Training and Development (ISTD), AIMA, Indian Academician and Researchers Association (IARA).

Dr. Tazyn Rahman is Associate Professor & Head Scholar's Program at Institute of Management Studies (IMS), Noida with close to thirteen years of experience in academics and industry. She holds a Ph.D. in Commerce from CCS University, Meerut and M.B.A with specialization in HR and Marketing from Gauhati University. She was also a Programme Director of Management Development Programmes in “ Brand Management” conducted by Jaipuria School of Business, Ghaziabad.

She is the Editor - In - Chief of International Journal of Research in Management & Social Science published by Empyreal Institute of Higher Education, Guwahati which is an UGC approved journal. She has been conference convener of many international conferences. Her research interests are focused on Strategic Human resources Management, Entrepreneurship, Marketing with a focus on emerging markets. She has published /presented /contributed more than 50 research papers in various National and International Journals and conferences. She has prepared study materials in Organisation Structure and Design, Marketing Research, Production and Operations Management for a leading Management Institute.

Dr. Parikshit Joshi, an engineering graduate with postgraduate in Human Resources, is Assistant Professor in Amity Business School, Amity University Uttar Pradesh. Dr. Joshi has an academic experience of more than 10 years. His area of interests are Human Resource Analytics, Decision Science, Workplace Spirituality and Supply Chain Management.

Dr. Joshi an IIM Ahmedabad Alumni is also a certified trainer from Infosys and has presented his candidature at various national and international academic platforms. Also he has published more than 30 research papers in various national and international journals.

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